Adam Rose It's just before noon on a Tuesday, and despite the rain, a few dozen schoolgirls in white uniforms and navy cardigans are milling about the 7-Eleven on Tong Chong Gai, a bustling Hong Kong side street of restaurants and cafés. A few of the teenagers grab chocolate milk and sushi rolls from the open chiller. The others queue up to order a hot lunch at the brand-new food counter that is manned by half a dozen employees in bright orange uniforms. Welcome to Hong Kong's first 7 Café, part of the U.S. convenience-store chain's global foray into fast food. Part convenience store, part fast-food restaurant, the café opened its doors last month with a rotating menu featuring dishes you're more likely to see in a college cafeteria than a corner store: chicken fillet with onion and black-pepper sauce, Japanese udon noodles with curry, penne Bolognese. "We've been a snack destination," says Tim Chalk, commercial director of Dairy Farm, which holds the 7-Eleven area franchise for Hong Kong, Macau, Singapore and Guangdong. "We want to be a food destination." |
2009年9月30日星期三
Can 7-Eleven Win Over Hong Kong Foodies?
"Can 7-Eleven Win Over Hong Kong Foodies? | AboutHK.Com - More Information About HK"
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